Customer Shopping Behaviour Infographic Template

This is a free Customer Shopping Behavior infographic template that a company can use to know what influences the consumer’s buying decision. A business can adopt it to understand the consumers’ emotional, mental, and behavioral responses to the product or service offering. The template is a 100% customizable and you can edit every aspect of it with a few simple clicks in MyDraw.

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Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics. Studying consumer behavior is important because this way marketers can understand what influences consumers’ buying decisions. This way they can fill in the gap in the market and identify the products that are needed and the products that are obsolete. Analyzing customers buying behavior is the key secret to reaching and engaging clients and converting them to buyers.

What influences the consumers’ decision process?

1. Personal factors- an individual’s interests and point of view that can be influenced by demographics (age, gender, culture, etc.).
2. Psychological factors- an individual’s response to a marketing message will depend on their perceptions and attitudes.
3. Social factors- family, friends, education level, social media, income. All of these factors strongly influence consumers’ behavior.

Types of consumer behavior

1. Complex buying behavior- When consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to investing.
2. Dissonance-reducing buying behavior- The consumer is highly involved in the purchase process but has difficulties determining the differences between brands.
3. Habitual buying behavior- The consumer has very little involvement in the product or brand category.
4. Variety seeking behavior- A consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety.

But what can a business do to affect the consumers’ behavior?

1. Marketing campaigns;
2. Economic conditions;
3. Personal preferences;
4. Group influence;
5. Purchasing power.